Customer Insight: Whittaker's

Customer Insight: Whittaker's

Author -  Alana Stephens

New Zealand's most trusted brand automates EDI processing and increases operational efficiency.

Whittaker's have been providing the finest chocolates for four generations.They have been doing such an amazing job that they were the winners of the "New Zealand's Most Trusted Brand, 2015" award.

When Whittaker's upgraded their accounting system they were faced with also having to update their EDI with their trading partners.Coles were already in place and they wanted to add Foodstuffs, Progressive, The Warehouse & LS Travel in NZ and Woolworths and Big W in Australia.

Whittaker's turned to Flow to help them meet their new EDI trading partner requirements and transition their existing EDI connections.


“We already had the Flow middleware product in place so when we wanted to change ERP's and add new EDI connections it was no surprise that Flow ended up being the best fit to handle multiple EDI connections in a changing ERP environment.”



Business Challenge:
Whittaker's needed to upgrade their ERP system, maintain connections already in place and add new EDI connections.


Maintained existing connections while transitioning to a new ERP

Meet customer requirements by implementing new EDI connections

Eliminated manual processing

Automated deliver of PO/ASN/Invoice and order cancellation

Automated file conversion (XML to CSV)




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