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Heirloom has taken the lead in customer communication, setting a new standard with Flow Software

For over 40 years Heirloom has delivered to its brand promises; “to be a reliable and responsible business partner that supports its products with easily accessible product information and top customer service”. Now, through Flow Software, Heirloom has the platform to deliver leading service – raising the stakes in integrated customer communication.

Flow provides real time access to product searching, stock on hand, online ordering, invoicing, statement reviews and more, for Heirloom’s customers. Not only did it comply with those customers’ different administrative and ordering systems, it has added value through enhancements such as order tracking so customers can instantly get the information they want.

Most importer/distributors have one to three major customers and are largely operating within a single industry. Our work with Heirloom incorporated seven of their major customers across the DIY / home improvement, building, plumbing and electrical sectors. Flow handles all the details across product, sector and industry and its capability and scalability has been proven; allowing Heirloom to further deliver on their famously excellent customer service.


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“Flow complies with our customers different administrative and ordering systems but more importantly its about adding value. We immediately recognised the benefits of investing in Flow's B2B Gateway”

Graham Rea, CEO, Heirloom



Building, DIY/Home Improvement, Plumbing, Electrical

Business Challenge:
Heirloom needed an integrated customer transaction solution for seven key customers in a variety of industries, while enhancing customer service through added value order tracking and reduced order administration.


Reduction of order and invoice processing times


Improved order and invoice accuracy


Enable tracking of orders in real time


Positions Heirloom as an industry leader



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