Retail Apparel Group Case Study


Posted By Flow Software
“The Fusion Factory solution matched all our data transformation
needs—at the right price. Their in-depth knowledge of the online retail
industry, data integration, complex platforms and complete
understanding of business requirements is second to none,” said Peter
Ratcliffe, Head of Digital at Retail Apparel Group. “We now have a
centralised solution to manage the data for our four iconic men’s
clothing brands. This also includes managing our variable sale price
adjustments—previously handled manually in our POS system. We now
have uniform pricing between our bricks and mortar and online sales
channels—all in one system.”
Peter Ratcliffe
Head of Digital for Retail Apparel Group

RAG ENHANCE CUSTOMERS’ ONLINE SHOPPING
EXPERIENCE WITH FUSION FACTORY DATA
INTEGRATION & ECOMMERCE SOLUTIONS

Wanting to continually invest in improvements towards the buyers’
online shopping experience—RAG chose Fusion Factory to improve
efficiencies in handling complex product data across their point of sale
(POS) system, eCommerce platform, multiple brand websites, online
sales channels and 3PL service provider.

ABOUT RETAIL APPAREL GROUP

Tarocash, yd., Connor and Johnny Bigg have become synonymous with
smart casual menswear—each appealing to specific age and attitudinal
market segments. All four brands are renowned for their consistently
inspired product ranges, mid-market appeal and strong in-store service.
The customer experience is formed by the initial encounter with an
organisation’s online or storefront shopping channels—and it is vital to
ensure it is an exceptional one.
RAG’s number one priority is the customer experience—the
fundamental need for the business was to explore more efficient ways
to integrate, streamline and manage complex product data between its
POS system, eCommerce platform, multiple brand websites, online
sales channels and 3PL service provider.
“To continue to enhance the customer experience across
our websites and easily add new online sales channels, we
required a solution not only to integrate existing systems,
but also allow us to integrate new systems in the future,”
said Ratcliffe.
“We had the added challenge of managing data
inadequacies from our backend systems to transform and
enrich the data to be eCommerce ready,” said Ratcliffe.
“One example is pricing—when discounting or promoting
across our clothing brands and vast range of product
categories our backend systems couldn’t manage
transforming that data in an intelligent way for all of our
online channels. Fusion Factory deployed Flow Integration
software and CommerceConnect. The Flow Integration
software synchronises data between our POS system
and eCommerce platform. CommerceConnect provides
unified data feeds for our existing online channels which
include Commission Factory, Google Shopping,
Getprice, Rakuten Affiliate Network, Rakuten Display, Bazaarvoice, and Salesforce Marketing Cloud (formerly
ExactTarget).”

Designed to Manage Complex Data

“I was in the fortunate position of having worked with the
Fusion Factory team in a previous company—on a similar
project which achieved great results,” said Ratcliffe. “We
had no need to waste valuable time canvassing the market
for alternative solutions. I knew that the team and their
solution matched all RAG’s data transformation needs—at
the right price. Their in-depth knowledge of the online retail
industry, data integration, complex eCommerce platforms
and complete understanding of business requirements is
second to none,” added Ratcliffe.
“With CommerceConnect we now have a centralised
solution to manage the data for our four iconic clothing
brands. This also includes managing our variable sale price
adjustments—previously handled manually in the POS
system. We now have uniform pricing between our bricks
and mortar and online sales channels—all in one system,”
said Ratcliffe.
“Our business is now streamlined and automated—making it
easy to integrate data across multiple systems and sell
across as many online channels as RAG require,” said
Ratcliffe. “Fusion Factory exceeded all our expectations with
our implementation—from the functionality of the solution,
the ease of configuration and ongoing support.”

Enhancing the Customer Experience

  • Providing the online user experience customers demand
    and making the shopping journey much easier has
    increased repeat purchases.
  • With CommerceConnect the ease in applying different
    data and criteria to the RAG websites has delivered a
    large uplift in online sales.
  • Time to integrate new systems, partners and
    channels has more than halved
    compared to previous
    complex methods.
  • RAG can now launch new products to market within
    a few hours
    , not days. The Fusion Factory solution has
    the ability to manage data centrally—reducing the need
    for any customisation or development within the RAG
    POS system and eCommerce platform.
  • Significant increase in market share across all
    brands—driving a competitive advantage for the RAG
    brands.

Tailored Solution with the Future in Mind

“As RAG implements new systems, sales channels and
service providers, the Fusion Factory solution simplifies our
data integration needs and improves operational efficiency,”
said Ratcliffe.
Retail Apparel Group
Retail Apparel Group
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